How Estee Lauder Drives Sales Through Content Marketing – Alicianne Rand



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As a prestige beauty company with $11.3 billion in revenue across 25-plus brands, The Estee Lauder Companies uses a data-driven approach to create compelling content, build culture and foster community. In this clip from Content Marketing World 2017, Alicianne Rand, Executive Director of Global Content Marketing at Estee Lauder, shares some of best practices for telling incredible stories that drive sales.

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