Content Marketing Ideas, Tips & Strategies
Content marketing is all about using content to attract and retain visitors, and eventually turn them into customers. And most people who use it know it’s effective.
There’s just one problem: coming up with new content marketing ideas can be seriously hard work.
According to Zazzle Media, 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce engaging content. And not engaging your visitors means you’re losing money.
Video continues to grow as a dominant media online. The content keeps viewers engaged, and it is easy to view on multiple devices. It is also great for teaching.
Some concepts just don’t translate well to text. Perhaps a product demonstration relies heavily on visual information. Or, you might want to explain an idea with real-world examples. If you create instructional videos for your potential clients, you can address issues that are easy to digest and look great for your company.
Another way to take some of the content load off your shoulders is through interviews. By conducting interviews with industry leaders, you can give your audience a behind-the-scenes look at the industry.
This is beneficial for you because you have brought great content to your visitors, but it also benefits the interviewee because they get the chance to step into the spotlight for a bit. You also have plenty of options, from phone/video conference interviews to written questions that you email.
Another excellent place to mine for content ideas is your Frequently Asked Questions. You can speak with the sales team or customer service team to find out what issues pop up on a regular basis. Then, devote a blog post (or other content type) to each question. If you don’t have a set of questions from your current customers, you can mine sites like Amazon to see what is confusing or frustrating for people buying products similar to yours.
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