Thought Leadership Content Marketing Helps Sales | Behind the Scenes

Thought leadership content marketing is a great way to grow sales. In this behind the scenes video I (Dave Lorenzo) show you how I film my weekly interview for YouTube and my Do This Sell More Podcast.

Thought leadership boosts sales in three specific ways:

First: Creating great content will help you be perceived as an expert. This means you’ll be invited in to solve client problems more frequently. So thought leadership content helps you improve credibility.

Second: Developing great information that your clients and prospects want will improve your visibility. Think about what your clients are searching for. If you can answer those questions with content marketing, you raise your profile.

Third: Thought leadership content marketing differentiates you from everyone else who does what you do. The average salesperson is out there banging on doors and trying to force his way in to see a client. These cold calls provide no value to the prospect. content delivery will help make you different from every other salesperson.

Most sales professionals don’t think about marketing, thought leadership or creating great content. Many assume it is not their job. Nothing could be further from the truth. If you want to get in front of more high-quality prospects, you need to embrace thought leadership and create outstanding content. Marketing is part of sales. Use it to your advantage.