Why Your Content Marketing Isn’t Working



Frustrated and not seeing any return from your content marketing?

This is the video you need to watch.

Here’s the thing: Content marketing in 2019, simply put, works. 🔥

The reality of blogging and content marketing ROI is growing greater year by year, as consumers get smarter and ads lose ROI.

BUT, here’s the secret most marketers don’t share about content marketing.

It doesn’t work if you don’t set it up to work.

Watch today’s video for 3 ways to set up your content marketing foundations to start earning (and seeing) real results online.

——————————————————————

LINKS TO STUDIES & RESOURCES I MENTION IN THIS VIDEO

“Content marketing takes 12+ months” is from Joe Pulizzi’s study-backed article, “New Research B2C Marketers Need to Give Content Marketing Time”, https://contentmarketinginstitute.com/2016/10/research-b2c-content-marketing/

Hubspot studied over 13,500 bloggers and found that the more blog posts published, the more inbound traffic publishers got to their website, and companies that have published 401+ blog posts get 2x as much traffic as those that have less than 400. Study: https://blog.hubspot.com/marketing/blogging-frequency-benchmarks

The ROA (return of advertising) is .6x today, down from a whopping 11.8x ROA in 2016. From the Ad Strategist study: https://theadstrategist.com/bro-marketing/

The ROI (return of investment) of organic content is anywhere from 14%-16% of traffic (conversion into sales): https://www.smartbugmedia.com/blog/what-percentage-of-organic-search-traffic-should-be-converting-into-leads

Good reasons why WordPress is the most SEO-friendly platform: https://torquemag.io/2017/03/best-cms-for-seo/

Here’s my blog on how to do keyword research, Your Nutshell Guide: How to Find Killer SEO Keywords for Your Online Content:
https://expresswriters.com/how-to-find-seo-keywords/

This blog of ours ranked #3 in Google for ‘digital content strategy’ in just 30 days! https://expresswriters.com/digital-content-strategy-guide/

——————————————————————

TOOLS/RESOURCES I RECOMMEND

SEMrush, leading keyword research and SEO tool, $99/month: http://bit.ly/semrushproplan

Mangools’ KWFinder, $29+/month: http://bit.ly/kwfinderproplan

Find good freelance WordPress developers: https://www.upwork.com/hire/wordpress-developers/

Need written blogs? SEO keyword strategy by a Content Strategist? See our content services and pricing at a glance: https://expresswriters.com/content-shop/ Contact us for a FREE content consultation: https://expresswriters.com/contact-us/

——————————————————————

Read my top takeaways from Amanda Bond’s in-depth study on the ROA (return-on-advertising) of FB ads:
https://expresswriters.com/bad-sales-funnels-are-dying/

Read my case study on how we’ve built an organic presence of 90,000 monthly site visitors through content: https://expresswriters.com/blogging-case-study/

——————————————————————

CREDITS

Thank you as always to my amazing producer Renata Franco for text effects, sound production, etc.! https://renatafranco.net/

——————————————————————

ABOUT ME

📋I’m the founder of Express Writers, a team of content creators. https://expresswriters.com

✍🏼I write at The Write Blog. https://expresswriters.com/write-blog/ Also: Content Marketing Institute, Search Engine Journal, Kissmetrics, MarTech Advisor, Thrive, and other publications.

📚 I’m a published author of two books, “So You Think You Can Write” and “Practical Content Strategy & Marketing:” https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW

🎓I teach The Content Strategy & Marketing Course: https://contentstrategycourse.com/
🎓I teach The Expert SEO Content Writer Course: https://seowritingcourse.com/

👣 Twitter: https://twitter.com/JuliaEMcCoy
👣 Instagram: https://www.instagram.com/fementrepreneur/
👣 Facebook: https://www.facebook.com/JuliaEMcCoy/

📈Catch my FREE 60-minute masterclass on building and implementing the 6 steps of a profitable, powerful online content strategy!
https://contentstrategycourse.com/masterclass/

#contentmarketing

source