Early stage consumer startups are expected to find their first customers for free, but when targeting the Enterprise, there is no way finding your first customers can be anything but expensive – right?
This isn’t a rehash of old growth hacking tactics – this is a radically different approach to early stage sales using a combination of B2C & B2B sales strategy to cut early customer acquisition costs to the bone.
In this clip we look at Stage One of the process – finding an Enterprise champion using social analytics. Hope you find value in this series.
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