Develop a solid content marketing strategy with these top 8 tips for crafting high value content to grow your audience and generate leads for your business.
0:36 – Tip 1) Value Path
1:37 – Tip 2) Promotion Path
2:43 – Tip 3) The Golden Nugget
5:09 – Tip 4) The Content Gap
6:15 – Tip 5) Content Linking
7:23 – Tip 6) Multiple Mediums ?
8:04 – Tip 7) Syndication Outsourcing
8:56 – Tip 8) Focused
Are you looking for top content marketing tips to take your website traffic up? Then you are in the right place! These 8 tips are my top Blog, Podcast, and YouTube content marketing tips for increasing engagement without paid ads. And when your done with this video, don’t forget to watch our top content marketing tips 2018 edition (video link above). These 8 top content marketing tips are taken straight from our marketing agency content marketing playbook.
Now, why content marketing? What’s the big deal? Content marketing is a strategic marketing approach focused on creating and promoting valuable, relevant content consistently to attract and retain a clearly defined audience, who will ultimately become customers.
With all the different content marketing definitions and strategies, it can become confusing and hard to know what content marketing is actually for: driving sales. Yes, the definition above is a bit wordy (and needs some serious grammar help), however it gets to the heart of what content marketing needs to be.
Too often the definition of content marketing goes something like this: “”Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting your brand.””
The problem is content needs to do more than just help your branding. Sales and leads is what determines the success of your content marketing. Something like 40% of marketers say a lack of a content marketing strategy is one of their main challenges achieving content marketing success (Ascend2 research).
While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. The top content marketing tips in this content marketing tutorial will help you craft a well-oiled content machine.
I’m going to go out on a limb and assume you don’t have a document content marketing strategy already. If you don’t, check out the YouTube Content Machine playlist above for a complete walkthrough of how to consistently produce high-value YouTube videos. Hope you enjoy this top content marketing tips tutorial!
Disclaimer: Please note that all recommendations & links are affiliate promotions.
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